Renault and EA have teamed up to integrate the car manufacturer’s new range of electric vehicles into Sims 3.
The press release breezily extols the appeal of electric vehicles to “younger, more socially conscious prospects and early adopters…”, and promises that players will “have a deep experience with the Renault brand…”
Let’s hope these socially-minded young people also have reasonably deep pockets because the Renault Twizy Z.E Concept car that this partnership is promoting will not be cheap.
As one blogger put it, “a virtual drive is probably the closest brand experience that the target audience is likely to have.”
All the same, it’s an interesting brand tie-up. Sims has done this sort of stuff before and many gamers see the integration of the atom world into the virtual one as quite natural. In many respects, the appearance of brands enhances the game play.
Sims 3 players will be able to download the Twizy and put the car through its electric paces. That will include, I assume, finding convenient locations to charge it. May be EA is talking to Shai Agassi at my favourite green company Better Place about that already. If anyone can make it happen quickly, he can.






