We have introduced a new social media monitoring tool into our suite of services that enables clients to track real-time conversations about any aspect of their product, service and sector on LinkedIn, Facebook and Twitter.
Already, we can enable clients to monitor conversations in real-time across forums, blogs and websites. With the integration of the new tool into our services, we can provide clients with a comprehensive solution to listen, understand and engage with their audiences.
Through our Active Listening dashboard, we can monitor all conversations taking place about topics defined by a client and provide an appropriate response(s). Clients can elect Greenpoint to handle frontline responses to posts and conversations, and / or Greenpoint can assign actions to designated individuals via the dashboard. Client can choose to receive daily/weekly/monthly reports measuring all social media interactions depending on their requirements.
The expanded monitoring services were developed by Greenpoint’s sister agency InSocial, a leading consumer-focused social media marketing agency. The services have been successfully integrated into communications programmes for retail and leisure clients, and used extensively to support the launch of a new mobile app game for kids.
Greenpoint is providing three levels of service to cleantech clients to suit their requirements and budgets:
- Conversation Audit(s): enabling clients to understand the types of conversations taking place about their product/services in real-time and up to 90 days before.
- Social Media Policy & Guidelines: providing clients with social media policies, editorial & tone of voice guidelines and conversation management processes.
- Social Media Management: providing on-going, real-time monitoring of social media networks and assigned response management. Clients can also specify Greenpoint to track and monitor competitor and industry activity as part of the service.
To find out more please email michael@greenpointpr.com or rafal@greenpointpr.com
